It is hard for us to imagine a future without the internet. How would our jobs be done? How would we get to know people? Our lives would be totally different. The craziest thing? It hasn’t been around as long as the internet.
How Market Strategies Have Evolved?
The idea was simple. All you needed was a phonebook and a sales rep to make calls. Yes, there may have been additional components, such as TV commercials, print ads, and radio ads. But, the best way for your product to be promoted back then was to simply pick up the phone and begin having conversations. As digital marketing has grown more prominent, cold Calling gradually lost its appeal.
Cold Calling isn’t dead. It’s just evolving.
Avoiding Cold Calling In Your Marketing Strategy Is One of the Biggest Mistakes
Back then, selling was an option. There wasn’t LinkedIn in Mail messaging or paid social media ads. Google was not available. The only way to reach a prospect was through your phone. You had the brochure, the website, and the promotional video. The salesperson for your business was. You had to tell the company’s story and sell a product. Digital mediums are available to help you accomplish this. These digital mediums could sell a product or service all by themselves. Could you eliminate it from the equation?
Cold Calling is still very popular. Here are a few reasons for significant factors.
The Power of a Human Connection: Too many people underestimate the power of a genuine human connection. If you combine great salespeople with a proven process along with strong sales enablement material, you’ve got a great marketing strategy.
Nothing Is Better Than A Genuine Conversation: Nothing can beat a conversation. A website can feel authentic but not the same as a conversation with prospects. It’s possible to get intimate with prospects and ask questions about their company and specific needs. This is not possible with a website.
Phone Calls Are The Best Way To Sell: You cannot replace the cleansing process with something online. To find out more about a decision maker or learn more about his/her business, call them. It is difficult to get everything right online. It is impossible to know what prospects are thinking about your product, either through their LinkedIn profiles or databases. Even if you sell via LinkedIn or by email, the first rejection is likely to be your last. The phone is more of an interaction-building tool. You can follow up on every lead as long you have strong connections with your prospects.
When you start to doubt the effectiveness or efficiency of a marketing program, ask yourself if you’re not including sales and cold calls in your strategy because they don’t work,
What A Marketing Strategy Should Look Like Today Vs. How It Should Look In The Future?
Today, a modern marketing strategy can look quite different. Marketing can often be confusing. Even the most skilled people in this field believe that the best business growth strategy should contain only marketing components. They include social media, website design, and ongoing optimizations. The salesperson’s words can now be found on a website or social media page.
Many people forget that the number one method to reach prospects and convert them to customers is still phone calls. A traditional marketing plan presumes that you already know the person who will make the decisions. It’s not true. If you don’t believe you’re targeting the right decision-maker, you’re wasting time.