Cinch, a UK-based online vehicle dealer, has agreed to a big shirt sponsorship arrangement with Crystal Palace, which will begin in the 2022/23 season.

Following the agreement, Cinch’s emblem will appear on both the men’s and women’s Crystal Palace club shirts for the following season.

The Premier League squad is a professional football club situated in Selhurst, Croydon Borough, South London, England.

Cinch will succeed W88, an industry leader in providing dependable payment solutions as well as growth solutions for the sports franchise business whose partnership was allegedly for £6.5 million (US$8.3 million) last season after it secured a one-year extension for the 2021/22 season.

Cinch’s sports sponsorship portfolio includes the England and Wales Cricket Board (ECB), the Scottish Professional Football League (SPFL), and the Northampton Saints’ top-flight rugby union team.

“Cinch is a well-established, family-friendly, and instantly recognizable brand across the UK and beyond,” said Barry Webber, Commercial Director at Crystal Palace. “This landmark relationship is yet another declaration of growth at the club, both on and off the field.”

“This is a great time for our relationship to begin, as we embark on our eleventh consecutive season in the Premier League with a squad brimming with international quality while cinch continues its incredible progress and innovation in the automotive industry.” We are excited to work together to achieve our mutual goals.”

“This new alliance will further boost our progress in the UK automotive market,” said Avril Palmer-Baunack, Chairman of Cinch’s owner, the Constellation Automotive Group. We are excited to collaborate with the clubs, supporters, and local community, and we have great expectations for the club next season.”

W88’s next move makes many people curious. Is this the future business strategy of W88 Thailand?