If you want your product to be a success, you need to have a great story behind it. Consumers are more likely to buy products they can relate to and feel connected to. It is one of the most important aspects of marketing. It can be the difference between customers who are interested in your product and those who aren’t. Your product is the star, but the story is what will make it shine. It also doesn’t have to be long or complicated – it just needs to be engaging and interesting.
Here are some tips for creating a successful product story:
Find the Right Angle
What is unique about your product? What makes it unique and best from other similar products on the market? This is what you need to focus on in your story. Throwing in a few extra features is fine, but the main focus should be on what makes your product special. Suppose your main products are the area rugs; you should focus on the angle that your rugs are made of natural materials or hand-woven. It is what will make your product story stand out. The right angle will also help you focus on your target customers – who and what do they care about?
Make It Visual
People love visuals, so include plenty of pictures and videos in your story. If you can, create a video tour of your product or show it being used in real life. It will help potential customers see your product in action and understand how it can benefit them. Make sure to use high-quality visuals that are clear and bright. Visuals are especially important if you’re selling a physical product, but they can still help your story stand out even if you’re not. Creating interesting and appealing visuals can help make your story more memorable and attractive to potential customers.
Keep It Short and Sweet
No one wants to read a long, drawn-out story – they will get bored and click away. So, make sure your story is concise and to the point. Highlight the most important points and leave out any unnecessary details. You should also avoid using technical jargon as much as possible. Remember, you want your story to be accessible to everyone, not just experts in your field. Your product’s story should be something anyone can understand and appreciate. The shorter and simpler, the better.
Make It Informative
Your product story should be informative, providing details about what makes your product special and why people need it. It should answer the questions: What is the problem that your product solves? How does your product solve that problem? What are the benefits of using your product? You must provide all the information customers need to make an informed decision about your product. The story should be clear, concise, and easy to understand. People like an informative story that is also fun and engaging. The best stories are those that educate and entertain at the same time.
Make It Engaging
Your product story should be engaging and captivating, not dull. After all, you want people to read it! Try using strong language and vivid descriptions to make your story more interesting. You may also include some humor or personal anecdotes to add a bit of personality. Providing the history of your product can also make for a more engaging story. Suppose your products are oriental-style Persian rugs; your story must include its origin, history, crafting culture, the story of its symbols, and how it is used in people’s homes. Providing a short reel on making your product is also an excellent way to engage your audience.
Make It Compelling
Your product story should be compelling, making people want to buy your product. You must focus on the emotional benefits of using your product. What will it do for them? How will it make their lives better? Why is your product the best solution for their needs? If you can answer these questions, you will have a compelling product story that will make people want to buy your product. Compelling descriptions and stories create an emotional connection with potential customers, which is essential for making a sale.
Your product story should be genuine and authentic. Don’t try to exaggerate or embellish the truth; instead, focus on conveying what makes your product special. People will appreciate your honesty, and it will help build trust between you and your customers. You never want someone to feel like they’ve been misled after buying your product. People don’t like the brands that try to deceive them, so be upfront about what your product can offer. The more transparent you are, the better.
Highlight the Benefits
When you’re writing your product story, make sure to highlight the benefits of using your product. What will unique selling points make someone want to buy it? Focus on how your product can solve a problem or make someone’s life easier. Don’t tell any different stories that don’t directly relate to the product itself. You want to keep things short, sweet, and to the point. You should also include a call-to-action so people know what to do next if they’re interested in your product.
Make It Memorable
You want your story to stick in people’s minds, so make it memorable! Use strong language and powerful images to capture people’s attention. If you can make your story stand out from all the other noise, you’re more likely to get noticed. Suppose you may tell about the struggle you went through to develop the product. It will let others know you’re passionate about your work and believe in what you’re doing.
Make It Relatable
Your customers need to be able to see themselves using your product. They need to feel like it was made for them and that it will solve their specific problem. Use simple language that they will understand and avoid jargon. Be relatable, not sales-y. Use simple, easy-to-understand language to make your product story relatable. As your customers read your story, they should be able to see themselves in it. The story should make them feel like the product was made for them and that it will solve their specific problem.
Be Passionate and Promote Others
Your customers can tell if you’re passionate about your product or not. If you believe in what you’re doing, they will too. Be enthusiastic and let your excitement show through. It will make people want to be a part of your story and buy into what you’re doing.
Promoting and loving others using it is also easy when you’re passionate about your product. Customer testimonials and social proof are essential in any product story. You may also promote fellow businesses to increase positive sentiment. Suppose you are a home furnish firm; you may promote small brands like RugKnots, Weezie, Porch Light, and other home décor businesses.
A product manifests an idea; a product story is how that idea is communicated to the world. It’s how you get people to fall in love with what you’re selling. A good storyline will make your product shine. The key is to make it a tale of why your product is the best and how it will change the lives of those who use it. It must be something that people can connect with on an emotional level.